How all big fat Indian weddings came to look the same

Feb 23, 2023 | 18:47 IST

It’s not just celeb shaadis that are looking identical, couples from across the country have borrowed the ‘viral’ template

Soon after the wedding photos of Bollywood couple Sidharth Malhotra and Kiara Advani were released, a meme started doing the rounds with a collage of celebrity nuptial photos. "Shahi paneer, paneer pasanda, paneer lababdar, kadhai paneer," read the caption, an obvious dig at the sameness of their looks much like how paneer gravies taste in restaurants.

Even when the designers, stylists and photographers are different, they all seem to be churning out a dreamy, homogenised aesthetic in pale hues with no nod to the diverse cultural backgrounds of the bride and groom. “It’s like the celebrities are copying from one another or maybe the designers are dictating their choices,” says Gaurang Shah, a Hyderabad-based designer who specialises in wedding wear.

/india

TOI

TOI

How all big fat Indian weddings came to look the same

It’s not just celeb shaadis that are looking identical, couples from across the country have borrowed the ‘viral’ template

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TOI

How all big fat Indian weddings came to look the same

It’s not just celeb shaadis that are looking identical, couples from across the country have borrowed the ‘viral’ template

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