Slaps, punches and pushes: iPhone 17 frenzy turns violent at Mumbai Apple store - watch video

NEW DELHI: Multiple fights broke outside an in Mumbai as large crowds gathered to get their hands on the new iPhone 17.

Security personnel were seen trying to handle the crowd outside the Apple store at BKC Jio Centre, Mumbai. Substantial crowds had assembled for the iPhone 17 pre-booking.



Apple initiated sales of its new iPhone 17 series throughout India on Thursday, drawing massive crowds and extensive queues outside Apple flagship stores in Mumbai and Delhi, with enthusiasts gathering to acquire the latest devices.
The new Apple product range includes the iPhone 17, , AirPods 3, Watch Series 11, Watch SE3, and Watch Ultra 3, which were globally introduced on September 9, 2025.

Extensive customer queues formed outside Apple's flagship store in Bandra-Kurla Complex (BKC), Mumbai on Friday. Visual evidence showed two separate queues arranged to facilitate orderly customer entry into the flagship store.


Whilst numerous people waited patiently to enter the BKC flagship store, others voiced concerns regarding insufficient customer security arrangements outside.

Similar enthusiasm was observed at the Apple outlet in Select Citywalk Mall, Saket, New Delhi, where customers waited overnight. People assembled outside, anticipating the store opening to be amongst the first purchasers.

Apple introduced the iPhone 17 Pro and Pro Max, their premium models, alongside the standard iPhone 17 and new iPhone Air.

The Pro version features an aluminium construction, incorporates the largest iPhone battery to date, and includes what Apple terms a "full-width camera plateau", as revealed during the live event broadcast on September 9.

The iPhone 17 Pro begins at 1,099 USD, whilst the Pro Max starts at 1,199 USD, both offering 256GB storage, according to The Verge.

This year's significant modification includes a redesigned rear camera module spanning the entire device width, rather than containing only the lenses. The triple camera system received substantial upgrades, with Pro models featuring 48-megapixel sensors across all three cameras, The Verge reported. The telephoto lens received significant enhancement, with substantial resolution improvement compared to the previous 12-megapixel version. The improved telephoto includes a 56 percent larger sensor, enabling up to 8x optical quality zoom, as reported by The Verge.

The 6.3-inch Pro and 6.9-inch Pro Max are available in three colours: silver, blue, and a distinctive orange, offering more vibrant options than previous Pro models.
Select The Times of India as your preferred source on Google Search


Get the latest lifestyle updates on Times of India, along with Happy Diwali wishes, messages and quotes !