Skincare brand Deconstruct bags Rs 65 crore in fresh funding

MUMBAI: Skincare brand Deconstruct has raised Rs 65 crore in funding from L’Oréal’s venture capital fund BOLD, V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in the funding rounds.

The funds will be used to fuel Deconstruct’s expansion. The brand plans to step up product innovation by developing advanced solutions. Deconstruct will also enhance its distribution network by expanding its presence on Quick Commerce platforms. Besides, it is also looking at diversifying its product portfolio by venturing into new categories while strengthening its leadership in existing segments like sunscreens and serums.

“Over the past year, we’ve helped more than 2 crore beginners start their skincare journey, in the most remote pincodes. This funding empowers us to singularly focus on building highly effective yet gentle products,” said Malini Adapureddy, Founder, Deconstruct.