'Save the Children' launches Diwali 'wish list' campaign

LONDON: Save the Children, the world���s largest independent children���s charity, has ��launched its first campaign centred on Diwali, which is to be celebrated on October 17, as part of its ���Wish List��� campaign.
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Wish List features life-saving gifts that have been specifically identified by Save the Children���s teams to meet the needs of children and communities that they work with.Diwali is known as the festival of lights and the Wish List campaign is asking Hindus and Sikhs, who celebrate Diwali, to illuminate the lives of less fortunate children in India and other countries where Save the Children operates. Having recognised the economic power of Asians in the UK, Save the Children is aiming to provide people in the UK with a means of making donations online that reflect their cultural values and religious beliefs.
Emily Browning of Save the Children said: "This is the first time we have launched a specific campaign for Diwali and we have really appreciated the expert help and support we have received from both Indoor Media and ARM. We are looking forward to seeing the impact this campaign will make on children's lives."