Relief for Amul in trademark war against Italian brand

VADODARA: In a major cross-border trademark infringement case, Delhi high court granted an injunction in favor of Amul, India's largest dairy brand, against Italian company Terre Primitive. The Italian firm had been selling cookies and chocolate-covered biscuits under the mark "Amuleti," which closely resembled Amul's well-known trademark.

Gujarat Cooperative Milk Marketing Federation, which markets dairy products under brand name Amul, filed the suit through counsel Abhishek Singh, who argued that Amul, a household name in India, had a global reputation, ranking 8th among the world's top dairy organisations. Singh contended that Terre Primitive had "blatantly" copied the script, style, and manner in which "Amul" was represented simply by adding the word "eti" to the mark.

Justice Mini Pushkarna passed the injunction order restraining the Italian firm from using or dealing with any marks identical to "Amul" and directed them to remove infringing products from their website. Meta Inc. was ordered to block or delete the Italian firm's social media accounts promoting the said products.

Jayen Mehta, the managing director of Gujarat Cooperative Milk Marketing Federation, called the order a relief for Amul and a precedent for protecting indigenous brands from foreign infringement.


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