Powering every stride: The partner ecosystem behind the Times Internet Half Marathon

The Times Internet Half Marathon was not just about running - it was an experience where every kilometre was supported, every runner felt motivated, and every detail was carefully planned.

Behind this smooth and well-managed event were numerous partners, each playing an important role in making it more than just a race.

At the forefront stood Meril, leading as the Associate Sponsor and reinforcing the event’s commitment to precision and performance. Complementing this was Panasonic, the Smart Cooling Partner, aptly branded as “India ka Captain Cool,” ensuring runners experienced comfort even under demanding conditions.

Hydration, a critical pillar for any endurance event, was powered by Bisleri, whose consistent support kept participants refreshed and race-ready. Adding a layer of engagement and storytelling to the experience, Pocket FM stepped in as the Entertainment Partner, bringing narratives to life even off the track.

Nutrition and wellness formed a strong backbone of the event. Bagrry’s, as the Breakfast Partner, ensured participants began their race on the right note, while MuscleBlaze and The Whole Truth supported runners with performance-focused nutrition and clean, healthy snacking options. Meanwhile, Ascend, the Official Energy Partner, contributed to sustaining momentum across distances.

Health and performance tracking were elevated through Redcliffe Labs, the Health Intelligence Partner, offering insights that aligned with the evolving needs of modern runners.

The event’s outreach and atmosphere were amplified by Red FM, the Exclusive Radio Partner, bringing energy and excitement to both runners and spectators. At a more strategic level, HOI curated meaningful interactions as the CXO Lounge Partner, bridging leadership, wellness, and community.

Experience-driven elements were seamlessly integrated across the event. Tee Maker enabled participants to personalise their race memorabilia, while My Coffee Co. added a comforting touch for post-run recovery moments. Fix Derma addressed skincare needs for athletes exposed to outdoor conditions, and TenXU showcased functional style as the Athleisure Partner.

On-ground engagement was brought to life by Active N Alive, ensuring crowd participation remained vibrant and dynamic throughout the course. Execution excellence was delivered by Showboat, the Official Event Partner, whose behind-the-scenes coordination ensured flawless delivery.

Precision, a non-negotiable in competitive running, was upheld by iFinish, the official timing partner,guaranteeing accurate race tracking, capturing the spirit, emotions, and intensity of the events was split second, the Photography Partner, preserving moments that defined the runner’s journey.

A collective effort beyond sponsorship

What set the Times Internet Half Marathon apart was not just the scale of participation, but the synergy between its partners. Each association went beyond branding - it reflected a shared vision of promoting health, endurance, and community spirit.

From hydration to health intelligence, from energy to engagement, every partner played a role in shaping an experience that resonated with thousands. Together, they transformed the marathon into more than a race - it became a celebration of resilience, discipline, and collective effort.

In the end, while runners crossed the finish line, it was this powerful collaboration behind the scenes that ensured every step along the way was supported, safe, and memorable.
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