Poll albums out to rock voters

AHMEDABAD/VADODARA: It may well be and when the saffron partytries to reach out to voters this general elections. Though actualcampaigning is yet to start, the process of finetuning vocal chords and makingparodies of popular songs has begun.In its entertainment masterplan,BJP plans to latch on to not only film songs but garbas and title songs oftelevision soaps as well. So don’t be surprised if you hear something onthe lines of One cassette, which has some 14 garba numbers praisingthe achievements of BJP governments at the Central and state levels, will bevital to the party’s campaigns, says Kardam Dave, who handles audiocassettes in BJP’s media cell.Songs like from theHrithik Roshan-starrer ,the title track from and are hotfavourites.Himanshu Vyas of the Congress media cell has big plans asfar as using visual media is concerned. ‘‘We will shoota documentary highlighting the BJP’s failures and take it to thepeople,’’ he says.Musician Naynesh Jani, who is busysupervising election albums, says song selection is the key. JaykarBhojak, another musician, disagrees. According to him, speed is the key becausein this profession there is little time to record. ‘‘Thepressure really mounts once candidates fill up their nomination forms. In thepast, I have churned out four albums in as many days,’’ he saysproudly. According to sources, political parties shell out anythingbetween Rs 10,000 to Rs 1 lakh to get each cassette prepared.InVadodara, BJP has roped in partyman Jignesh Joshi for its album.