Coming in 2023, every IPL match worth Rs 121 crore in media right alone?

Mar 31, 2022 | 22:29 IST

As the Indian cricket board gets set to auction the media rights for its premier sporting event, a look at why its earnings are expected to jump dramatically

When the Indian Premier League (IPL) began in 2008, Sony snapped up the media rights for the T20 tournament at ₹8,200 crore for 10 years, an astronomical sum at the time. That amounts to the media company paying ₹820 crore per year. When Star bought the rights to the tournament for five years in 2017, it paid ₹16,347 crore, at around ₹3,269 crore per year.

But if predictions about this year’s auction are correct, the Indian cricket board could net in excess of ₹9,000 crore per year starting from 2023 after it completes the auction.

/india

/sports-cricket/t20/ipl

TOI

TOI

Coming in 2023, every IPL match worth Rs 121 crore in media right alone?

As the Indian cricket board gets set to auction the media rights for its premier sporting event, a look at why its earnings are expected to jump dramatically

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TOI

Coming in 2023, every IPL match worth Rs 121 crore in media right alone?

As the Indian cricket board gets set to auction the media rights for its premier sporting event, a look at why its earnings are expected to jump dramatically

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