It’s quite a journey from being a medicine prescribed to reduce fever to becoming a viral meme. While it may not have been what the makers of Dolo 650 had planned, this kind of virality has definitely helped sales during the pandemic
When some future historian writes about the pandemic years, banana bread and Dalgona coffee are sure to be mentioned as pandemic fads. India’s contribution to that list is probably going to be Dolo 650. The memes have come in thick and fast about this made-in-India antipyretic and analgesic pill.