How Ayurvedic products are chasing luxury markets

Namrata Zakaria
Oct 29, 2021 | 18:27 IST

Indian Ayurveda is set to be the next big thing in the beauty business as investments by international companies and celebrity influencers turn kitchen remedies into big business

The home page for the Paro by Good Earth’s website is a recitation of the Shanti Mantra.

Om dyauh shanti rantarikshamshantih

Prithvi shantirapahshantih

OshadhayahshantihVanaspatayahshantih

Vishvedevaahshantih Brahma shantih

SarvamshantihShantirevashantih

Saamaashantiredhih

Om shaantih, shaantih, shaantih

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