How Ayurvedic products are chasing luxury markets

Oct 29, 2021 | 18:27 IST

Indian Ayurveda is set to be the next big thing in the beauty business as investments by international companies and celebrity influencers turn kitchen remedies into big business

The home page for the Paro by Good Earth’s website is a recitation of the Shanti Mantra.

Om dyauh shanti rantarikshamshantih

Prithvi shantirapahshantih

OshadhayahshantihVanaspatayahshantih

Vishvedevaahshantih Brahma shantih

SarvamshantihShantirevashantih

Saamaashantiredhih

Om shaantih, shaantih, shaantih

/india

/health-fitness/home-remedies

TOI

TOI

How Ayurvedic products are chasing luxury markets

Indian Ayurveda is set to be the next big thing in the beauty business as investments by international companies and celebrity influencers turn kitchen remedies into big business

{{{h1}}}

{{{h1}}}

{{{h3}}}

{{{offerprice}}}

{{{h3}}}

{{{offerprice}}}

{{{h1}}}

{{{h1}}}

{{{h1}}}

{{h2}}

{{{h1}}}

{{h2}}

{{{h1}}}

{{h2}}

Your Privacy is Important to us

Opt out of the sale or sharing of personal information

TOI

How Ayurvedic products are chasing luxury markets

Indian Ayurveda is set to be the next big thing in the beauty business as investments by international companies and celebrity influencers turn kitchen remedies into big business

{{{h1}}}

{{{h1}}}

{{{h3}}}

{{{offerprice}}}

{{{h3}}}

{{{offerprice}}}

{{{h1}}}

{{{h1}}}

{{{h1}}}

{{h2}}

{{{h1}}}

{{h2}}

{{{h1}}}

{{h2}}