MUMBAI: The phenomena of downtrading in FMCG paused for a breather in October, with consumers shifting to higher value packs in three out of six categories, thanks to Diwali festivities.
Downtrading - when consumers shift from larger packs to smaller packs in a category - has been visible in several categories this year. In October, however, the tide turned, albeit temporarily.
Downtrading - when consumers shift from larger packs to smaller packs in a category - has been visible in several categories this year. In October, however, the tide turned, albeit temporarily.