Engage with citizens: PMO to ministries

NEW DELHI: The Prime Minister’s Office has advised ministries and government departments to ramp up their public outreach by utilising all modes of communication and media platforms.

Emphasising the need for “proactive engagement with citizens,” a note by Nripendra Misra, princial secretary to Prime Minister Narendra Modi, said, “All major government decisions that significantly impact the citizens or envisage a major paradigm change- either in policy or delivery of public services -should have an effective communication outreach plan by involving different media viz social, print, electronic etc.”

A senior government source said while it is not unusual for a government of the day to want to popularise its programmes and policy decisions, the writing of the note was triggered by a growing sentiment that the government must publicise its programmes on a larger scale ahead of the 2019 polls.


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