This story is from December 19, 2023
This was the most ordered snack on Swiggy Instamart in 2023
2023 is almost over and ahead of that Swiggy has revealed the order trends of the year on its quick commerce platform, Instamart. According to the report, people ordered almost everything from vegetables, snacks to beverages and health products using the platform. But, there was one snack that stood out from the crowd to become the most popular items on the platform.
Most popular snack on Instamart is a superfood
When it comes to ordering snacks, Delhi was at the top where a single order included a whooping 99 items and majority of the order was Chips, chocolates and cookies. However, there was one snack that was ordered more than anything else on the platform.
The snack we are talking about is makhana.
People in 2023 became slightly more health conscious when it comes to snacking and makhana took centre stage. Makhana stole the snack spotlight with an impressive 1.3 million orders.
Makhana being a superfood, it comes with lots of nutritions and is a solid healthy alternative for chips, namkeen and other types of snacks. However, there are a couple of other interesting facts Swiggy Instamart’s trend has revealed.
Here’s an insight of order trends on Swiggy Instamart in 2023
When it comes to ordering snacks, Delhi was at the top where a single order included a whooping 99 items and majority of the order was Chips, chocolates and cookies. However, there was one snack that was ordered more than anything else on the platform.
The snack we are talking about is makhana.
People in 2023 became slightly more health conscious when it comes to snacking and makhana took centre stage. Makhana stole the snack spotlight with an impressive 1.3 million orders.
Makhana being a superfood, it comes with lots of nutritions and is a solid healthy alternative for chips, namkeen and other types of snacks. However, there are a couple of other interesting facts Swiggy Instamart’s trend has revealed.
Here’s an insight of order trends on Swiggy Instamart in 2023
- A Jaipur resident places 67 orders in a day on Swiggy Instamart.
- A Delhi shopper saves Rs 1,70,102 annually using Swiggy Instamart.
- Delhi records a 99-item order, majorly chips, chocolates, and cookies.
- A Chennai user makes the highest single order worth Rs 31,748 for coffee, juice, cookies, nachos, and chips.
- Self-care items like nail polish removers and shavers gain popularity on Swiggy Instamart.
- Swiggy Instamart witnessed a 3233% surge in air purifier searches, stocking Rs 30,00,000 worth in Delhi-NCR and Mumbai.
- Onions, tomatoes, and coriander remain the top trio of ordered items.
- Bangalore leads in mango orders, surpassing Mumbai and Hyderabad combined.
- September sees a peak in condom orders, often accompanied by onions, bananas, and chips.
- Healthy trend: 1.3 million orders for Makhana on Swiggy Instamart.
- Milk tops searches, followed by curd and onions.
- Quirky searches include "Captain America" and "anything" on Swiggy Instamart.
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