A video recently went viral on the internet, featuring a woman riding a bike while donning a Zomato red t-shirt and carrying a Zomato delivery bag on her back. In the footage, the woman can be seen casually traversing the city while wearing the same Zomato t-shirt and carrying the Zomato delivery bag.
The video was originally posted by a user known as "@rajivmehta19." In his caption, he claimed, "The marketing head of Zomato in Indore had this unique idea. He hired a model to ride around with an empty Zomato bag for one hour in the morning and one hour in the evening."
This video, which was shared on X (formerly Twitter) on October 16, 2023, has garnered over 2.8 million views to date.
(Source: Twitter)
If we are to believe the user @rajivmehta19's caption, this video was filmed in Vijay Nagar, Indore, featuring a woman on a bike carrying a Zomato bag without wearing a helmet. Even bystanders in the video appeared visibly surprised by someone delivering food without the essential safety gear.
However, it's important to note that this video is not a Zomato marketing stunt, as clarified by a recent tweet from Zomato's CEO, Deepinder Goyal, and their customer service team.
In his tweet, Goyal stated, "Hey! We had absolutely nothing to do with this. We don't endorse riding without a helmet. Also, we don't have an 'Indore Marketing Head.' It appears to be someone simply 'free-riding' on our brand. That said, there's nothing wrong with women delivering food - we have hundreds of women who work tirelessly to support their families, and we take pride in their dedication."
Despite the clarification, the video has attracted a slew of jokes and humorous comments on the internet. You can find some of them below:
(Source: Twitter)
(Source: Twitter)
(Source: Twitter)
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