The world is a big place but social media makes it smaller. We might be unaware of the wide variety of products that exist across the globe, but one reel or post can not only introduce us to it but also inspire us to include it in our daily routines. And, this is where the power of social media lies.
Any social media influencer is aware of the power they exercise on the minds of their followers and viewers. Any product used or promoted by them will definitely receive a Google search if not a target purchase. Such is the case of Saratoga water, a sparkling or still water bottle that has seen a shocking rise in Google searches in the US and India.
The water was seen in a morning routine video shared by fitness influencer Ashton Hall, who boasts a following of nearly 3 million on YouTube. The 1.26-minute video has garnered almost 712 million views on X itself. The entire routine includes him sipping on the water, dunking his face in it and essentially, accompanying him throughout the day.
What is Saratoga Water?
Image credits: X/@computer_gay
Sold in a cobalt blue bottle, the Saratoga Water is available as sparkling and still water that "enriches life's grand and subtle moments with its smooth, refreshing taste," as mentioned on the brand's website.
What is the price of Saratoga Water?
Derived from the foothills of the Adirondacks mountain range in North America, a pack of 6 bottles of 16 fl oz each is listed for $10.27 on Walmart. Ever since the video went viral, shopping malls and grocery stores have placed bottled water near the cash counters with the hopes of increased sales which have resulted to it being sold out everywhere.
Social media reactions
Saratoga Water has now become a celebrity on social media with everyone searching for it. While the water may have received a promotion, Hall, who promoted it, is now being mocked by netizens for the absurdity of his routine.
The recent surge in Saratoga Water's popularity highlights the significant influence social media can have on consumer behaviour. While the product itself has gained widespread attention, the unconventional methods promoted by influencers like Ashton Hall have sparked both interest and skepticism among netizens.