The McRib sandwich from McDonald’s has suddenly moved from fast food conversations to legal headlines. A new lawsuit has raised questions about how the sandwich is being marketed, and that has quickly turned into a talking point among customers. The case is now being discussed for what it means for food labelling, expectations and what people believe they are buying when they see a popular name on a menu.
Lawsuit claims customers are being misled
Four individuals filed a lawsuit in the Northern District of Illinois on December 23. They claim that McDonald’s “knowingly markets the sandwich in a way that deceives reasonable customers.”
On its website, McDonald’s describes the McRib as “seasoned boneless pork dipped in a tangy BBQ sauce, topped with slivered onions and tangy pickles, all served on a toasted homestyle bun.”
But the lawsuit questions the product name. According to the report, it says “the name 'McRib' is a deliberate sleight of hand.”
It also claims the company has “willfully, falsely, and knowingly omitted various material facts regarding the quality and character” of the sandwich, according to a report by NBC Chicago.
The filing further states that “despite its name and distinctive rib-like shape, it does not actually contain any actual pork rib meat.”
The suit also mentions that the McRib is “among the most expensive individual items” at some outlets, costing up to 7.89 dollars.
McDonald’s says allegations are inaccurate
According to the PEOPLE report, McDonald’s has replied to the lawsuit through an official statement. The company said the filing “distorts the facts and many of the claims are inaccurate.”
It also stated, “Food quality and safety are at the heart of everything we do - that’s why we’re committed to using real, quality ingredients across our entire menu.”
As reported by PEOPLE, McDonald’s further said that the McRib is “made with 100% pork sourced from farmers and suppliers across the U.S. We’ve always been transparent about our ingredients so guests can make the right choice for them.”
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