Delhi Police goes full 'pookie' with viral trends: How they’re winning the internet with witty safety campaigns

Delhi Police is not just catching criminals; they’re also catching trends! With a clever mix of humour and awareness, their latest safety campaign puts a unique twist on a popular internet catchphrase ‘pookie’. This creative spin not only emphasises the importance of wearing helmets but also ensures that your loved ones—and social media followers—aren’t left feeling ‘dukhi’ (sad).

The campaign, which has garnered over 53,000 likes on Instagram, is receiving widespread applause from netizens for its witty approach to spreading a serious message.

Check out Delhi Police viral post here:

Social media’s reaction to Delhi Police’s safety campaign

As soon as the post hit Instagram, it sparked a flurry of comments and jokes from social media users, who couldn’t get enough of the Delhi Police's quirky sense of humour.

One user humorously commented, “This page will always remind you that you are single,” while another praised the unexpected humour, writing, “I didn’t know Delhi police was chill like this.”

Another post read, “Delhi police ka content koi backbencher likh raha hai,” which roughly translates to "It seems like a backbencher is writing Delhi Police's content."

Delhi Police’s winning social media game: 5 times they broke the internet

Delhi Police has been making waves on social media, delivering viral content with a safety message. Here’s a look at five other instances where they stole the show with their witty campaigns.

The ‘What People Will Remember’ trend

In a clever spin on the viral “what people will remember” trend, Delhi Police reminded Delhi’s heavy-footed drivers that while people may forget many things, they’ll never forget the time you embarrassed yourself behind the wheel. The playful yet impactful message hit home, warning drivers to stay safe on the roads.

Bridgerton-inspired drunk driving PSA

During the peak of the Bridgerton craze, Delhi Police launched a witty PSA about the dangers of drunk driving, cleverly styled after Lady Whistledown’s infamous letters from the show. This June campaign proved that safety never goes out of style, leaving netizens in stitches while making an important point.

Responding to typo-error posts

The Delhi Police’s witty responses to posts from Delhiites have endeared them to the public. One notable example involved a typo-ridden post where the police helped a man on his journey to impress his future girlfriend. The humorous yet helpful interaction showed Delhi Police’s fun side while encouraging safe behaviour.

Bollywood memes and OTP safety

In May, the police joined the viral Bollywood Sajni meme trend with their own twist, reminding the public never to share their OTP (One-Time Password) with anyone. This lighthearted yet crucial advice prompted social media users to comment, “Delhi Police OP in the chat,” celebrating their cleverness.

Keyboard humour for road safety

Earlier this year, Delhi Police used a clever wordplay on the position of the letters ‘Y’ and ‘O’ on the keyboard to remind drivers to focus on the road instead of their phones. This smart take on a keyboard meme had users laughing while driving home a vital road safety message.