As the year comes to a close, it’s time to reflect on what defined our lives over the past twelve months. Among these reflections lies an intriguing aspect of modern life: how Indians embraced quick commerce platforms to meet their daily needs. From jhaadu(broom) to cow dung to the latest cosmetic products to iPhones, the world of quick commerce platforms offers everything to our doorsteps within minutes. Swiggy Instamart’s latest report for 2024 offers a fascinating deep dive into the nation’s shopping habits, revealing how convenience-driven lifestyles shaped what, when, and how we bought this year.
Dhanteras Dhamaka
On Dhanteras, a man from Ahmedabad made waves by splurging an astonishing ₹8,32,032 on gold coins. His extravagant purchase captured the essence of India’s festive shopping frenzy, while others turned their attention to Diwali cleaning. In a single day, shoppers collectively spent over ₹45,00,000 on brooms alone.
Which state spent most on sexual wellness
In its annual report, Swiggy revealed that "one in every 140 orders includes a sexual wellness product, with the highest spender on condoms this year coming from Bengaluru."Surprisingly, Bengaluru bought as much underwear as Hyderabad and Mumbai combined.
Late night cravings
Along with condoms, masala chips, and Kurkure were frequently ordered by the people of Bengaluru during late-night hours. The report stated, "As midnight approached, carts were filled with stealthy purchases. The peak ordering time was observed between 10-11 PM, with the preferred items being masala-flavored chips, Kurkure” Delhi and Hyderabad also were among the top states that made after-dark purchases.
Staples
Delhi and Dehradun shoppers together spent more than ₹20 lakhs on kitchen essentials such as atta, milk, and oil.
Pet lover
A pet lover in Mumbai spent a staggering ₹15,00,000 on pet supplies, primarily for dogs and cats. The city also showcased an unexpected favorite, spending ₹8,20,360 on tonic water in just one day.
Fastest delivery
This year’s fastest delivery took place in Kochi, where a basket of Nendran bananas and red amaranthus was delivered in just 89 seconds, covering a distance of 180 meters. Meanwhile, Hyderabad marked the year’s most frugal purchase with a pencil sharpener bought for just ₹3.
Indians ordered onions?
On December 1, between 7 pm and 8 pm, Indians collectively ordered 4,500 kgs of onions in just one hour.
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