‘The Raja Saab’ star Nidhhi Agerwal talks about facing negative PR attacks; says, ‘Actors are very sensitive and emotional’

‘The Raja Saab’ actress Nidhhi Agerwal recently discussed the subject of negative PR and paid campaigns one can find on the internet. She criticised how this culture is very damaging and unfair, as she shared that instead of promoting their own work, some people spend money to harm others. She went on to share that these harm their ratings on the ticketing and movie reviews websites.

Nidhhi Agerwal reveals she was also targeted

During her conversation with Ranveer Allahbadia on his podcast, Nidhhi Agerwal shared that she too had faced a negative PR attack. She mentioned that a certain section of the reviews are paid and said, “People pay a lot of money to pull others down, and sometimes I feel people pay more money to pull others down than to lift themselves up. Recently, mujhpe bhi ek do negative campaigns had started (I also faced 1-2 negative campaigns), but we stopped them immediately. Because I was just like, dude, I am going to push myself in a good way, but if you do something negative, then I am going to do it right back.”

Nidhhi Agerwal talks about PR attacks on Bollywood celebs

The ‘Hari Hara Veera Mallu’ actress also mentioned the same negative attacks Bollywood actors including Varun Dhawan and Kartik Aaryan, faced. “Because actors are very sensitive and emotional. They are child-like from the inside. I feel it’s really not good for their mental health. You feel attacked. Public personalities public property nahi hoti (Public personalities are not Public properties). Everyone has parents at home, and you are answerable to them. It’s not nice,” she added.

Vijay Deverakonda on negative attacks

Earlier, during the release of Chiranjeevi starrer ‘Mana Shankara Vara Prasad Garu’, when due to a court order rating of the film were disabled on a ticketing platform, the ‘Kingdom’ actor shared that he is “happy and sad” with it. He took to his X (formerly Twitter) handle to share that he was noticing targeted attacks on his films. He wrote, “Since the Days of Dear Comrade i first began to see the shocking politics of organised attacks. My voice all these years fell on deaf ears - I was told nobody can stop a good film. And every producer and director who then make a film with me, soon realises the scale of the issue.”

She was last seen in 'The Raja Saab' which features Prabhas, Sanjay Dutt, Malavika Mohanan, Boman Irani, and Riddhi Kumar in key roles.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”