Ravi Teja's Krack to Ram's RED, Box office Report of Sankranti Movie Releases

Sankranti has long been a coveted time for filmmakers to release their movies. Film releases during Sankranti always carry get wide openings. On the other hand, too many releases on a festival weekend are not good for the business, as box-office collections get alienated. However, it’s quite interesting to see which film has performed better. The verdict for the four big films (Krack, RED, Master and Alludu Adhurs) that released for Pongal is out. Let’s see which the clear winner among the four releases is.

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The clear winner among the four is Ravi Teja’s Krack. The film is said to have grossed approximately Rs. 31 crores in its five-day opening weekend. The share would be anywhere between Rs 20 to 25 crore. In his career spanning 30 years, this is Ravi Teja’s one of highest-ever openings. Krack, which was said to be a commercial action-ride, garnered positive reviews (mostly word-of-mouth) by all classes of the audience. Krack saw some big names on the screen, including Tamil actors Samuthirakani along with Varalaxmi Sarathkumar. It was directed by Gopichand Malineni with Thaman having composed the tunes for the film.

The other three releases— RED, Master and Alludu Adhurs — ended up eating into each other’s collections, as they had to share screens and shows. In all film territories across Telugu states, Krack was number one.

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Ilayathalapathy Vijay’s Master, which has been directed by Lokesh Kanagaraj, grossed an estimated Rs 9. 20 crore from its first week and emerged as one of the best opener of all time for a Vijay’s film. Vijay-Lokesh’s first collaboration has raised expectations with its chartbuster songs. The film has lived up to the enormous expectations and registered sensational collections. It has generated unanimous positive word of mouth and is likely to dominate the box office in all centres. Vijay Sethupathi, Malavika Mohanan, Arjun Das Andrea Jeremiah, Shanthanu Bhagyaraj and others were also part of Master.

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Ram Pothineni’s RED is now running in theatres and getting decent footfalls amid Sankranti rush at the box office. RED marks the third collaboration between Ram and director Kishore Tirumala after hits like Nenu Sailaja (2016) and Vunnadhi Okate Zindagi (2017). Nivetha Pethuraj, Malvika Sharma and Amritha Aiyer played the female leads. RED opened to decent numbers on January 14. The film packed a solid total of Rs 6.7 crore on its opening day and reportedly scored Rs 10. 87 crore in its first week, reports say.

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Bellamkonda Sai Sreenivas’ Alludu Adhurs that was anticipated to be one of the biggest hits of 2021 and ring in the Pongal with a big bang for Tollywood, turned out to be a major disappointment. The film is said to have made only Rs 5 crore so far. It is a big disappointment for the makers as they reportedly sold out the theatrical rights for Rs 14 crore. Alludu Adhurs that released on January 15 stars Nabha Natesh, Anu Emmanuel, Sonu Sood and Prakash Raj apart from Sreenivas. The film has been directed by Santosh Srinivas with Devi Sri Prasad handling the music.

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