Mind it!

Vishwavikyathanatasaarvabhowma Nataratna Nandamuri Taraka Rama Rao (hope we got it right) that was how the legendary NT Rama Rao was addressed and Navarasa Natanasaarvabhowma was how the versatile actor Kaikala Satyanarayana was reverently called ��������� but that was a different era and in keeping with the times, Tollywood stars, who enjoy a demi-god status, have been honoured with supposedly trendy titles and mind it!
These titles are taken so seriously by fans that a wrong attribution could land you in some mighty verbal battles and well they seem to be hereditary too!
All in the family: Megastar is a title that���������s reserved for the one and only Chiranjeevi, fondly called Chiru by his fans and therefore the most natural title for the heir apparent Ram Charan Tej is Mega Power Star ��������� a permutation of his dad and Pawan Kalyan���������s title ��������� Power Star! The star word also figures in popular actor Allu Arjun���������s title and guess what, he���������s called Stylish Star!
The Akkineni family too has ensured that the lineage continues.Thespian Nageswara Rao is Nata Samrat and son Nagarjuna very recently relinquished his Yuva Samrat title to his son Naga Chaitanya and now is content being called King and Nageswara Rao���������s grandson Sumanth goes with the name Nava Samrat.
Taking a leaf from the star families, Rebel Star Krishnamraju���������s son Prabhas goes by the name Young Rebel Star. Victory Venkatesh has been a lone star for some time, but now nephew Leader RaNa is there for company; Superstar Krishna���������s son gets some royal treatment with Prince Mahesh; and Collection King Mohan Babu���������s son Manoj gets the hatke title of Rock Star.
Young forever: While Nagarjuna has aged gracefully, even laying down his fancy title, actor Balakrishna, fondly called Balayya, is still young at heart, flaunting his Yuva Ratna title and nephew NTR Jr is referred to as Young Tiger making one wonder what it will be changed to in the next two decades.
Crazy kiya re: Some names can evoke a smile, take for example Real Hero (Srihari), Golden Star (Ganesh) Challenging Star (Darshan), Prime Star (Jagapathi Babu) Aggressive Star (Gopichand) and Crazy Star (Ravi Teja). However, actor Ajith was so embarrassed by the title Ultimate Hero that his fans bestowed on him that he wrote to a production house to drop the title.
Lone Woman: In a male-dominated industry, actress Jayasudha is the only one to get the Sahaja Nati (natural actress) title. That it was contended by a senior star who is famous for having said ���������does that mean we are all unnatural actors?��������� is a different story altogether.
jemima.margaret@timesgroup.com