It all ads up for Mahesh

His comeback vehicle Mahesh Khaleja might have been a dud, but that didn���������t dent Brand Mahesh Babu.
The actor went on to sign three new endorsements ��������� as varied as a jewellery line, a shampoo and a mobile service operator ��������� in the span of one year, adding to his four other endorsement deals. While that was the case during his dry spell, the super success of Dookudu has spiked his brand value.According to reliable sources, the actor has been approached to endorse two big international brands ��������� one is a popular brand of men���������s grooming products and the other is a footwear giant. Besides, the actor has also been considered by two automobile makers for campaigns.
Confirming the news, but refusing to divulge more information, Mahesh Babu���������s wife, Namrata Shirodkar, says, ���������Mahesh has been approached by a lot of new brands, both international and national, but he has not signed on the dotted line yet. Also, endorsements don���������t work like films. They like to keep things under wraps because the surprise element is crucial to the ad���������s success. And that���������s exactly why I cannot reveal much.���������
Going by earlier reports, however, Mahesh���������s endorsement earnings in a year had crossed `25 crore. Now, his current success has his market value soaring. Namrata agrees that the film has had a positive impact with even Bollywood noticing him, but adds that Brand Mahesh was always popular in the south. ���������It���������s an uncommon phenomenon, but Mahesh���������s popularity has never been dictated by the success of his films. According to endorsers��������� popularity polls and surveys, Mahesh has the highest fan following within the five to 50 years age group in south India. They love him unconditionally and that���������s why, no matter what his career graph looks like, he is the most popular star among a cross section of people in the south,��������� she sums up.