Kalakalappu v/s OK OK?

The past few months have seen two big comic blockbusters in Tamil Nadu. The first one was Udhayanidhi Stalin's debut Oru Kal Oru Kannadi (OK OK), which proved to be a big hit with the audience. The second one was director Sundar C's 25th film, Kalakalappu @ Masala Cafe.
Tension between the makers to prove their film were better than the other was seen right from the day Kalakalappu released.From subliminal messaging on Twitter, calling their film better than the other, to increased publicity in the media with the terms superhit, blockbuster and massive success have been seen.
An interesting outcome of this this healthy war between the two makers is that it has led to viewers encouraging both films, with them drawing crowds.