Innovative campaign for Siddharth's and Taapsee's film

The Chashme Baddoor team's innovative campaign to wish all the young movie goers and students across India all the best for their upcoming exams has become a hit and a talking point for many students.
Spearheading a special 360 plan called the Chashme Baddoor- Exam ke liye, All the best, campaign, the CBD team has incorporated all the popular audience access points- TV, Print, Digital, radio and the Internet!
The film is directed by David Dhawan and has Taapsee Pannu, Siddharth & Divyendu and Ali Zafar in the lead.The lead pair went to all the colleges and wished the students for their exams, and also gave them tips about how the media industry works. Taapsee & Siddharth spoke about their college days and the pranks they played.