Earn respect, not attention: Sowmya Raoh

For Kollywood fans, singer Sowmya Raoh is no newcomer. She���s sung popular tracks like Un Sirippinil... (Pachaikili Muthucharam), Macarena... (Khushi) and Yedho Seigirai... (Vaamanan). While she���s been missing in action lately, the singer says this is because she���s looking at a few collaborations with US singers.
���Everyone wants a piece of India today.Indian music is very hot and everyone seems to know Bollywood music. I���m currently working towards a couple of collaboration with singers from the US this year,��� reveals Sowmya.
While this might be her biggest agenda for the year, the singer says she likes working with the new composers.
���I���ve been singing for over a decade now. I���ve worked with all sorts of composers. The younger ones today, be it Amit Trivedi in Hindi, Harikrishna in Kannada or Yuvan Shankar Raja in Tamil, are a lot cooler when it comes to their working styles,��� points out Sowmya.
Little wonder that she���s worked with many of the gen next composers across Tamil, Telugu, Kannada and Hindi films in her career thus far.
She says that with a lot more new voices coming up in the industry, she believes survival and sustenance is hard. ���Earlier, there were a few singers and it was hard to break the monopoly. Today, there are hundreds of singers. To make a mark is difficult today. And sustenance in this age of insecurity is a challenge,��� she explains.
Sowmya continues, ���While AR Rahman began the trend of experimenting with different voices, today, it has become the norm rather than the exception.���
Though, she feels that this doesn���t mean that everyone remains a great singer. ���It is very easy to gain attention today. To sustain that and earn respect is the biggest challenge,��� signs off Sowmya.