Director Vijay is in demand

Director Vijay���������s Madrassapattinam has turned out to be a trendsetter, appreciated by the critics and the audiences alike. At the box-office, the film has completed 50 days in seven screens in Chennai and continues to be houseful during weekends!
Says Arya, the hero of the film, ���������Madrassapattinam is my biggest hit till date, and I owe it to the director.Initially, the skeptics in the industry said a period film will not work but Vijay���������s powerful script was able to evoke nostalgia among the audiences by recreating the old Madras of the 1940s.���������
Meanwhile, Vijay has now joined Kollywood���������s A-list directors following the success of his film. Top stars like Vikram and Ajith have gone out of their way to allot him priority dates. They want to work with him, as he showed promise and has a different approach to filmmaking within the parameters of commercial cinema. In fact, Vikram walked out of Vedi, a commercial masala film which was to be directed by Boopathy Pandian, and chose Vijay because he did not want to play ���������a run-of-the-mill character of a cop��������� which he had done earlier in Saamy!
However, the soft-spoken Vijay attributes the success of the film to team work. ���������The entire team ��������� lead artistes Arya and Amy, cinematographer Nirav Shah, music director GV Prakash, production designer Selva Kumar, editor Anthony and above all my producer Kalpathi Agoram made the film a hit. My contribution was my script which struck a chord as we gelled as a team,��������� he says.
Vijay���������s earlier films, Kireedam and Poi Solla Porom, were remakes from other languages. ���������I know that people at that stage considered me to be a remake director, though I had put in my efforts and made changes to the original to suit the taste of our audiences. Now, I���������m happy that people recognise my work, which makes adds conviction to my belief that content is king,��������� he says.
On striking a balance between content and commercial requirements, Vijay says, ���������Today, according to trade pundits, what works best at the box-office is a mixture of love and action laced with songs that should strike an instant rapport with the young audiences. I strongly feel that our audiences have matured and are willing to accept good content if it has entertainment value.���������
Vijay is now all set to start his next film with Vikram in September. Concludes Vijay, ���������It is something different, as the whole film hinges on Vikram���������s performance in a very difficult role. There will be two heroines, who have to match up to the hero to make it convincing. It will be laced with emotions and at the same time, it will be also be a feel-good family entertainer that will leave a lump in your throat. My regular team of Nirav, GV, Selva and Anthony will be backing me up. I can���������t reveal anything more about the film at this stage.���������
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