Cashing in on stardom; Rajinikanth to Ajith; Kollywood stars who catapulted sales through iconic ad campaigns

Kollywood stars have a fair share of endorsing products and being part of commercials. The advertisements the actors and actresses were part of likely had a huge impact on the sales of the particular product they endorsed for the brand. Here is a list of products that saw a boost in sales after being advertised by Kollywood stars.

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The superstar once acted in an old soft drink ad that was prepared regionally. In competition with two international companies, Rajinikanth became the face of the regional soft drink brand, and the sales of the soft drink reportedly increased by 20% in one month. However, the soft drink company was shut down.

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The actress became a famous face in Kollywood after her role in Sivaji alongside Rajinikanth. The actress promoted an Indian brand of fairness cream and appeared in multiple advertisements for the same product. The sales of the product increased in Tamil Nadu after the advertisement for the actress.

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Commonly known as the Chocolate Boy of Madhavan, the actor became the face of the fairness cream that was used by men. The actor promoted the brand's face wash and face cream and even appeared in multiple shampoo advertisements. The sale of the fairness cream increased after Madhavan became the brand ambassador.

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Dhanush was one of the actors who promoted a compact car, and the sale of the car increased twice its time in a month. It was even promoted as the car that required pre-bookings after three months, as Dhanush's commercial for the car worked well among the fans.

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Actor Suriya acted in multiple advertisements for coffee brands and other clothing companies as well. But the actor's best advertisement that increased the sale of the product was the time when he promoted an Indian brand mobile network. But the brand ceased operations in 2018, and before that, Suriya was the face of the mobile network in Tamil Nadu.

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It is very rare to see Ajith promoting a brand. Aside from movies, the actor has not participated in social media, campaigns, movements, or even award ceremonies. Long back, he appeared in a home appliance advertisement that increased the sales of a mixie, and the advertisement ran successfully because the product had an autograph of the actor.

(Image: Twitter)