Punjabi and Haryanvi singers join forces

It seems the two neighbouring music industries of Punjab and Haryana are all set to join their forces. Haryanavi music industry has lately seen a lot of movement with lot of singer emerging from the Haryana hinterland into the limelight. Recently, during the launch of one such song, titled 'Bholenath' a sizeable part of the Punjabi industry was present.
The song that has been sung by Haryanvi singer

Kaka

had a teaser launch event where celebrities from Punjabi industry like, B Praak, Neha Malik, Afsana Khan, Happy Raikoty,

Gurnazar

, among others were also present. Another interesting element of the song is its music video which has been directed by leading Punjabi music videos director,

Arvindr Khaira

. 'Bholenath' has a soulful melody and the lyrics that are themed on love and affection. Commenting on this momentous collaboration between the Punjabi and Haryanvi industries, Mohit Bhansal, who has launched the song said, "We are first starting with the launch of this really raw, talented singer Kaka's 'Bholenath', who we believe will be the next superstars of the scene. Music coupled with good visuals are the biggest things happening in Indian music today. And we have seen this to be successful following the Punjabi industry's example."
Though

Haryanvi music

has also been around since many years now, it had so far not picked up the pace like Punjabi music did the two states have existed. However, that seems set to change with big names not only from Haryanavi but also Punjabi industry jumping into the Haryanvi music fray. Earlier, singer 'Dope Shope' singer,

Deep Money

had announced his intention of making a Haryanvi song.