Nothing cartoon like about song 'Doraemon', it's about love: Arsh

Arsh Braich

, the singer whose latest track was '

Doraemon

', is a

popular social media influencer

from Ludhiana, and has always been smitten by the love of singing and writing songs. He moved to Canada in January 2015. Arsh inspiration for music comes from his father, who has been a

Dhaaddhi

singer himself for decades.
song soon. Excerpts from a conversation with the young singer.
Q: What’s your musical influence?
It all started from my childhood. My father was a devotional singer, I used to listen to him while he rehearsed at home. I always tried to copy him and eventually I realized that I have those sparks of singing in me as well. I started participating in school singing competitions and won a lot of prizes. As growing adult, Satinder Sartaaj is someone who has been a great source of influence and inspiration.

Q: How did you come up with the song, 'Doraemon'? When Punjabi musicians are making songs on girls, glamour and romance, why did you decide on a cartoon theme?
There are multiple reasons. Firstly, this character is quite popular among the age group of 5-30 years. Basically, the aim was to target more audience. Secondly, the idea was to come up with a cute, innovative and lovable song because that’s what our audience wants. Moreover, this song addresses women and their emotions. It co-relates with a girl’s feeling when she is in love. Doraemon cartoons does the same, it streams on television almost whole day/night, no matter what time you turn it on, just like a girl thinks about her love all the time, and that’s how we came up with this theme.

Q: Do you think there is a lot of competition in your profession?
Exposure and shows are the two biggest things artists are competing for these days. I will not mention a record deal because honestly that is becoming a thing of the past. Today it is far too easy to obtain all the resources one would need to build an actual, lucrative, legit music career without a deal.

Q: What kind of challenges did you have to face during your early days as an

underground artist

?
The moment you are able to raise the bar to a point where your work starts influencing people you start getting noticed as an artist. The biggest challenge was to overcome the initial failures and I was well aware of the scenario that if i take my projects to the music labels, they will not even bother to have a look at my work. It’s obvious, that company wouldn’t invest on a new artist unless they find it worth spending on you. So, I tried using short movies platform to give a push to my singing career and did covers. My next is called, 'Copyright'.