Punjabi cinema exploring new genres

Having started as a make-up artist, Usha Chaudhary has now taken over the reins of film production with 'Love And Parchhai'. After a decade of bringing characters to life with her make up skills, Chandigarh based Usha is excited to switch gears.
The film which is directed by Shamin Sayeed, who has over 20 years of experience in Bollywood and has worked in different capacities as an assistant director with notable directors like Manmohan Desai, Hrishikesh Mukherjee, David Dhawan, Ajit Jaswal among others.Sayeed along with the producer Usha, writer Ijaz Ahmed were in the city along with the star cast that includes Preeti Singhania, Reet Sharma, Pankaj Sharma, Kamalpreet Singh etc.
Says Sayeed, "The shooting will commence in August and is expected to go in theatrical release in January next year. It is a unique film because of the fact that it has a refreshing and a younger star cast along with the script being a bit out of the box. It is themed on all aspects which have a positive as well as a negative impact on the younger generation of today."
Interestingly, a refreshing trait of the film is that there are several newcomers who seem appealing, natural and are confident about the new endeavour. "I am really looking forward to work with this whole new young team of talent and creativity," adds Sayeed.
At a time when films are selling on star power, what are the chances of a script with newcomers ringing in the moolah at the Box Office? Answers Sayeed, "The cinematography has been done by Nazir Khan and editing by Pranabh Dhiwar. So, this film is surely going to offer rich entertainment to the audience. It has all commercial elements that'll make it a complete family entertainer."
By - Bhawsheel Sahni