Director Jagdeep Sidhu reacts as netizens wish to see 'Moh' online: 'If only the film got...'

Jagdeep Sidhu, the renowned writer and director of Pollywood, has left an indelible mark with his storytelling prowess, evident in cinematic gems like 'Qismat,' 'Sufna,' and 'Moh.' However, while 'Moh' stands out as a testament to Sidhu's ability to redefine sad romantic narratives, it faced a different fate at the box office.

Despite offering a mature love story brimming with pure emotions, innocent love, and heart-wrenching pain, 'Moh' failed to achieve substantial success in theaters. While the film garnered love from the audience, it struggled to translate that admiration into significant box office numbers.

Over a year since its theatrical release, netizens continue to express their desire to stream 'Moh' online. The persistent queries and requests have overwhelmed Jagdeep Sidhu, who appreciates the ongoing curiosity about the film. However, it also pains him to acknowledge that if this level of affection had been showered on the movie during its theatrical run, it could have transformed the landscape of Punjabi cinema.



In a recent Instagram story, Sidhu shared his sentiments, stating, “Even to date 70 to 80 percent of questions are related to Moh. The kind of appreciation Moh got, none of my other movies got. Still, the film tanked at the box office. You expect new stories, and growth like South from us, but then when good work goes unappreciated it breaks the producers from investing money and demotivates the writers and directors from experimenting. We make movies for theatres, watch them in theaters, please. If Moh had gotten this much love when it was released in theatres, a lot would have changed.”

The plea echoes the challenges faced by filmmakers who strive to bring fresh narratives and growth akin to the South Indian film industry. The struggle lies in garnering recognition and appreciation for experimental works, ultimately impacting producers' willingness to invest and demotivating writers and directors from pushing creative boundaries.

As of now, Jagdeep Sidhu is busy with the shoot of ‘Jatt & Juliet 3.’ Starring Diljit Dosanjh and Neeru Bajwa, the movie will be released in June 2024.



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