'Duniyadari' breaks Marathi box-office records

Marathi multi-starrer Duniyadari, directed by Sanjay Jadhav, is about how different people eventually realise the true meaning of life ��������� in different ways. The movie has opened to a thunderous response at the box office along with critical acclaim. It has been running to packed houses in Maharashtra, Goa, Karnataka and Gujarat.
The film has a record 710 shows daily and more than 5,000 shows weekly across 270 theatres.Currently in its sixth week, the film is rewriting Marathi box office history. A joint venture between E-sense Motion Pictures Pvt. Ltd and Maharashtra Kalanidhi with Zee Talkies, it stars Swapnil Joshi, Ankush Chaudhary and Sai Tamhankar, among others.
Says producer Nitesh Rane, ���������Marathi cinema has taken an upward swing. I am proud that Duniyadari has set a new benchmark for the industry. I won���������t be surprised if Marathi cinema enters the 100-crore club soon. We are planning to auction the outfits that various characters have worn in the film. The money collected will be donated by Maharashtra Kalanidhi to the Uttarakhand flood victims. Ours is one of the oldest film industries in India. The idea is to work on films that are unique. We not only want to promote Marathi cinema, but also inspire people.���������