Three youngsters, Tijo Jose, Nithin Pulimoottil and Amal Jamal claim to have redefined film promotion through their unique approach. “We treat each film as a unique and valuable commodity,” says the trio.
“Our approach is methodical and scientific, rooted in a deep understanding of the film. We employ creative and unconventional tactics to ensure that viewers perceive the film as a worthwhile investment of their time and money,” says Tijo. The trio claims, the success rate of recent Malayalam films, Romancham and Neymar, and their extended span in theatres is owing to their strategies.
“Our strategy thrives on out-of-the-box ideas from grassroots events to leveraging social media and traditional promotional channels,” says Nithin.
They explain how the promotion of the films work. “We engaged with the local community, created buzz on social media, and offered free tickets through QR code contests. With Neymar, we highlighted stories of people rescuing and adopting stray dogs, connecting it to the movie's universal theme,” says Amal. These approaches, the trio claims, proves that film promotion is an art in itself.
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