People judge a film too soon these days: Asif Ali

Recently, director Ranjith made a controversial statement about people who post highly critical film reviews on Facebook. In a recent interview, Asif Ali told us that he too had similar views on the subject. “People judge a film before it runs even a day. Earlier, a film had time to prove its worth but now most films are taken off after just a week and so, most of the time, it is not given a chance to be reviewed properly.The situation is such that anyone and everyone can criticise a film now on Facebook,” he says.
However, Asif was quick to add that he is not against criticism per se, but the way it is done. “Criticising a film is fine, but first you have to understand what a film is about. There seem to be a lot of people who find only the faults. Condemning one film is understandable, but these people attack each and every film.”
According to Asif, many of the critics seem to be failed writers and scriptwriters, and others from within the film industry itself. “They should realise the team work and effort behind a film before making such observations. Are there no other means for them to get some applause?” he rues.
Recently, Jean Paul Lal’s film Hi I’m Tony starring Asif had received damaging reviews on Facebook and the issue had snowballed. However, Asif said that he was not talking about just his film, and noticed the same about several other films as well.