M'wood depends on Vijay for hype?

Mollywood seems to be banking on Kollywood star Vijay for promotions. Only recently, TOI had reported that the posters of Karuthan featured the Ilayathalapathy as the probable lead star.
Now, it is Perarasu's Mollywood directorial debut, Son of Alexander, which is in the limelight.
The surprise element, however, comes in the form of the video that features Vijay from a few scenes from his hit film, Thirupachi.Incidentally, the insertion could have something to do with the fact that it is Perarasu who is helming the new film. 'Perarasu directed Vijay in Thirupachi. In the promos, screenshots of the actor from this film have been used to introduce the director himself. Vijay makes his dramatic entry with power-packed action sequences in those grabs,' is how sources reason out.
'Screenshots of Vijay being part of the promos of a Malayalam film that he is not a part of only goes on to prove that the star is quite popular in Kerala,' points out an industry insider.