Kerala police and MVD tap into ‘Empuraan’ hype for public safety awareness

Mohanlal and Prithviraj’s ‘L2: Empuraan’ is not just dominating the box office but also inspiring creative social campaigns. Kerala Police and the Motor Vehicles Department (MVD) have cleverly leveraged the film’s massive popularity to spread awareness about public safety.
“Even ‘Kureshi Ab’raam’ can make a call”

Kerala Police took to Facebook with a witty post featuring Mohanlal’s character, Kureshi Ab’raam, to highlight the importance of the emergency helpline 112. The image showed Kureshi making a phone call, with the film’s title replaced by “Kerala Police” in Empuraan’s signature font style. The caption humorously read, “Even ‘Kureshi Ab’raam’ can make a call,” encouraging people to use the helpline in emergencies. The creative post quickly gained traction, drawing praise from netizens for its engaging approach.

“Action can happen anytime! Don’t forget to fasten your seat belts while traveling in a car”

Not wanting to be left behind, the MVD joined the trend with another innovative post. They shared an image of Kureshi Ab’raam from a different angle, this time promoting road safety. Their message urged drivers to “fasten your seat belts” while driving, with the caption emphasizing, “Action can happen anytime! Don’t forget to fasten your seat belts while traveling in a car.” The phrase “fasten your seat belts” was styled in the same bold lettering used in Empuraan, making it instantly recognizable.



Netizens react!

Both posts have gone viral, with social media users appreciating the authorities’ creative way of engaging the public. One commented, “Kerala Police, Woww!! What a concept.” Another comment read, “No doubt, Kerala Police is No.1! A big salute to Kerala Police for cracking down on the drug mafia.” A third comment read, “What a creativity. Kudos to the team!.”