This story is from August 16, 2023

‘Dam 999’ - A Transformative in Indian Cinema

Sir Sohan Roy's "DAM999" marked a significant turning point for the Indian cinema industry by showcasing its potential to create visually spectacular movies with groundbreaking effects. The 3D science fiction disaster movie received five Oscar contentions in 2011, becoming the first Indian film to contend for the Oscars in the mainstream category. The film was also awarded in over 130 international film festivals, ushering in new opportunities and enabling Roy to tap into the potential of the Indian cinema in the global market. Roy went on to establish Indywood, which has helped over 60 Indian movies fulfill their ambition to "go global.
‘Dam 999’ - A Transformative in Indian Cinema
(Picture Courtesy: Facebook)
From the scale, medium to narrative, century-old Indian cinema has witnessed many transformative milestones. But, due to its regional demographic, it still needs to improve to meet global standards. To represent India on a global stage, Sir Sohan Roy released in 2011 was a significant turning point for the Indian cinema industry.

Distributed by Warner Bros, this 3-D science fiction disaster film reapproach to technological advancements and global recognition.
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It showcased our industry's potential to create visually spectacular movies with groundbreaking visual effects. It also became the first film to contend for the Oscars in the mainstream Best received 5 Oscar contentions in 2011.
The movie was also applauded and awarded in 130+ international film festivals, which opened avenues for new opportunities and helped Sohan Roy realize the potential of Indian cinema in the global market. While Sir Sohan Roy was aware of the industry's disappointing global distribution processes, the dying theatre industry in India was more disturbing. Thus, to revive and bring together the Indian film community and tap the drain holes in the cinema industry, he envisaged an Indywood.
Indywood also helped Indian filmmakers to explore international markets to reach a wider audience and gain international exposure. Till now, it has helped 60+ Indian movies fulfill their ‘go global’ dream. "DAM999" is a significant milestone in Indian cinema since it played a pivotal role in elevating the profile of Indian cinema globally. As it continues influencing filmmakers, it remains an unforgettable film that left an indelible mark on Indian cinema.
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