Kritika Kamra helps Madhya Pradesh artisans through her venture

Kritika Kamra, known for her remarkable performances on screen, is much more than just a talented actor. Along with filming her latest series Matka King in Mumbai, Kritika has been diligently managing her fashion label based in Madhya Pradesh. A hands-on entrepreneur, Kritika frequently visits local artisans and suppliers to oversee production.

Speaking about her journey, Kritika said in a statement, "Balancing my acting career and my business has been challenging yet incredibly fulfilling. I feel a deep responsibility towards both worlds—on one hand, I’m creating stories that resonate with audiences, and on the other, I’m building a brand that celebrates the talent and craftsmanship of local artists in Madhya Pradesh. I personally visit the artisans and suppliers to ensure we deliver nothing short of excellence. It’s hectic, but when you love what you do, it’s all worth it."