'Win big at Sri Bharatha Baahubali screenings'

Sri Bharatha Baahubali

releases across theatres in Karnataka today. The Aishvarya Film Productions movie, which stars

Manju Maandavya

, Chikkanna and Sarah Harish in the lead, has an unconventional promotional activity. Manju, who is also the director of the film, says, “During the film’s initial run in theatres, at every show audiences will receive a coupon with their ticket, each of which has a numeric combination. After a fortnight, 20 coupons will be picked by lucky dip. The first 10 will receive a car worth Rs 5 lakh each, while the next 10 will win gold jewellery worth Rs 5 lakh each. Coupons will be given at all shows across Karnataka, and each ticket stands a chance to win.” Manju adds that this idea was the brainchild of producer Shivaprakash. “He took this as an opportunity to give back to people. In all, about a crore’s worth of prizes have been allocated for the public,” explains the filmmaker.

Sri Bharatha Baahubali is set to release in about 200 theatres. “The movie is a comedy thriller and is set against the backdrop of a village. Sarah Harish’s character comes to India to trace her early years here. How Chikkanna and I feature in this narrative and take the story forward, unfolds through the film,” sums up Manju.