TWICE achieves record high on billboard 100 with 'TAKEDOWN' and 'Strategy'

TWICE has achieved a new all-time high on the Billboard Hot 100, as the unit track 'TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)' climbs to No. 53 for the chart dated Aug. 30, 2025, marking the group's strongest placement to date and extending a multi-week reverse-run trajectory in the U.S. market.In tandem, 'Strategy' continues to post gains on mainstream charts, reinforcing a dual-track presence that signals sustained consumption across streaming and airplay inputs tabulated by Luminate for the Hot 100 methodology. Daily updates indicate upward motion on Apple Music's U.S. and global rankings around Aug. 24, with fan tracking and aggregator posts citing 'TAKEDOWN' and 'Strategy' hitting fresh peaks; while not official trade data, the directional rise aligns with concurrent Billboard movement.Supplementary snapshots from community trackers highlight U.S. list placements and momentum spikes for both songs, reflecting intensified stateside engagement ahead of the week's chart close. The chart lift dovetails with the arrival of the group's sixth Japanese full-length album 'ENEMY' on Aug. 27, 2025, a rollout backed by official retail listings detailing multiple editions and bonus content, pointing to a coordinated cross-market activation window.Pre-release materials and product schedules confirm the date and configurations, positioning the album to capture attention from both core fans and new listeners drawn in by recent U.S. visibility. Billboard's Hot 100 aggregates on-demand streams, programmed streams, and radio audience to rank current songs, making TWICE's 53 peak a measurable advance in U.S. reach relative to prior entries noted earlier this summer.News wires and trade-style coverage have framed the latest ascent as a career high, contextualizing the milestone within a year of festival headlines and catalog growth for the nine-member act.