RIIZE, LE SSERAFIM, and NewJeans lead Rookie Idol Group Rankings for February

The Korean Business Research Institute has unveiled the brand reputation rankings for rookie idol groups, offering insights into the emerging stars captivating the public's attention. The rankings, based on data collected from January 1 to February 1, meticulously analyze consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, specifically those that made their debut in 2022 or later.

Topping the charts for this month is RIIZE, securing a remarkable brand reputation index of 3,082,011.The group's stellar performance reflects a 6.69 percent increase in their score since January. Notable keywords associated with RIIZE in the keyword analysis include ‘Love 119’, ‘Get A Guitar’, and ‘BRIIZE’. Meanwhile, phrases like ‘strong’, ‘heartwarming’, and ‘achieve’ emerged as their highest-ranking related terms. The positivity-negativity analysis further highlights a significant 83.96 percent of positive reactions from the audience.
LE SSERAFIM claims the second position with a brand reputation index of 2,799,522, showcasing an impressive 71.61 percent surge in their score since the previous month. NewJeans secures the third spot with a brand reputation index of 2,349,272, while the recently debuted TWS makes a strong entry into the rankings, landing at the fourth place with a brand reputation index of 1,613,800. H1-KEY rounds out the top five with a brand reputation index of 1,198,691, experiencing a notable 44.30 percent rise in their score compared to January.

The top 30 rookie idol groups for this month's brand reputation rankings present a diverse array of emerging talents in the K-pop landscape. The list includes ZEROBASEONE, NMIXX, BABYMONSTER, KISS OF LIFE, FIFTY FIFTY, BOYNEXTDOOR, &TEAM, PLAVE, CLASS:y, tripleS, Kep1er, Geenius, The Wind, Eite, EVNNE, FANTASY BOYS, ARTBEAT, NiziU, IRRIS, DXMON, POW, NINE.i, ALL(H)OURS, TEMPEST, and YOUNITE round out the impressive lineup, highlighting the wealth of talent and creativity within the rookie idol scene.