NewJeans' Minji and Hanni lead December's K-pop Female Idol Brand Value Rankings, Girls' Generation's Taeyeon secures to third place

In a recent announcement by the Korea Brand Reputation Research Institute, the spotlight in the world of K-Pop has once again shifted to individual female idols, with NewJeans' Minji retaining her crown as the leading figure in December's brand value rankings. The comprehensive analysis, conducted from November 17 to December 17, delved into the big data of 655 female K-Pop idols, considering factors such as consumer participation, media activity, communication, and community engagement. Minji, a member of the rising group NewJeans, secured her position at the top for another month, amassing an impressive total score of 4,794,152 points. Equally noteworthy is the consistency of her fellow group member, Hanni, who maintained her second place standing with a substantial score of 4,098,518 points. Making a notable ascent in the rankings, Girls' Generation's Taeyeon claimed the third spot with 3,951,474 points, rising from last month's sixth position. The meticulous analysis of big data also provided insights into the keywords associated with each artist. For Minji, terms such as "innocent", "pretty", and "fresh" were most linked, while the most frequently searched keywords were terms like "Chanel", "Billboard", and "Bunnies". Here's the complete list of top 30 rankings for December:1. NewJeans' Minji2. NewJeans' Hanni3. Girls' Generation's Taeyeon4. BLACKPINK's Jisoo5. NewJeans' Haerin6. BLACKPINK's Jennie7. NewJeans' Danielle8. IVE's Wonyoung9. BLACKPINK's Lisa10. aespa's Winter11. TWICE's Nayeon12. TWICE's Mina13. BLACKPINK's Rosé14. aespa's Karina15. Red Velvet's Wendy16. Red Velvet's Joy17. Red Velvet's Seulgi18. Girl's Day's Sojin19. IVE's Yujin20. LE SSERAFIM's Chaewon21. aespa's Giselle22. Red Velvet's Irene23. NewJeans' Hyein24. Girls' Generation's YoonA25. LE SSERAFIMIN's Kazuha26. Girls' Generation's Hyoyeon27. (G)I-DLE's Miyeon28. IVE's Gaeul29. TWICE's Jihyo30. Red Velvet's Yeri뉴