LE SSERAFIM's 'Smart' music video hits 100 million views

LE SSERAFIM has hit another major milestone with their music video for "Smart" surpassing 100 million views on YouTube. This achievement, reached in just five months since its release, marks the fifth LE SSERAFIM music video to join the 100 million views club, alongside hits like "Fearless," "Antifragile," "Unforgiven," and "Eve, Psyche, and the Bluebeard's Wife."
The track "Smart," from their third mini album, holds a special place for fans as it features lyrics co-written by member Huh Yunjin.The song’s message is all about determination and cleverness, capturing the drive to succeed in life by reading between the lines. With its groovy melody and catchy lyrics like "Everything is going as planned / I’m the butterfly-to-be," "Smart" quickly became a fan favorite.
The music video for "Smart" has also resonated deeply with fans. It tells a compelling story of transformation, showing students who start out expressionless and lined up in rows. As the video progresses, they break free from their rigid conformity, joining LE SSERAFIM in a joyous celebration of newfound freedom and individuality. This visual journey, coupled with the empowering message of the song, has helped propel "Smart" to its impressive view count.
As LE SSERAFIM continues to make waves in the K-pop scene, fans don’t have to wait long for more. The group is set to make a highly anticipated comeback on August 30 at 1 PM with their fourth mini album, titled "CRAZY." The title track, which shares the album’s name, promises to deliver a high-energy experience, capturing the excitement and chaos of encountering someone who drives you wild.
With their consistent record of success and the growing excitement around their upcoming release, LE SSERAFIM is proving that they are a force to be reckoned with in the global music scene. Fans are eagerly counting down the days until "CRAZY" drops, ready to see what new heights the group will reach next.

LE SSERAFIM, formed by Source Music, is a South Korean girl group consisting of five members: Sakura, Kim Chae-won, Huh Yun-jin, Kazuha, and Hong Eun-chae. The group debuted on May 2, 2022, with their extended play "Fearless," which set a record for the highest first-day sales for a debut album by a K-pop girl group.
Their second EP, "Antifragile," released in October 2022, was a massive success, selling over a million copies and making them the fastest K-pop girl group to debut on the US Billboard 200. Both title tracks from their first two EPs reached the top ten of South Korea's Circle Digital Chart and earned platinum certification for streaming in South Korea and Japan.
LE SSERAFIM's first studio album, "Unforgiven" (2023), topped the Circle Album Chart and reached the top ten on the Billboard 200. The singles "Unforgiven" and "Eve, Psyche & the Bluebeard's Wife" peaked at number two in South Korea and were certified gold for streaming in Japan. Their first English single, "Perfect Night" (2023), dominated the Circle Digital Chart, staying at number one for six weeks.
In 2024, the group achieved their second number-one album in South Korea and another top-ten album on the Billboard 200 with their third EP "EASY," whose title track became their first entry on the US Billboard Hot 100.