Girls' Generation's Taeyeon leads March Brand Reputation Rankings for girl group members; BLACKPINK's Jennie and LE SSERAFIM's Kazuha follow closely

The Korean Business Research Institute has unveiled the latest brand reputation rankings for individual girl group members. This month's rankings, based on a comprehensive analysis of consumer participation, media coverage, communication, and community awareness indexes, encompassed data collected from February 17 to March 17 and evaluated a total of 655 girl group members.


Leading the pack is Girls' Generation's Taeyeon, whose loyal fanbase and impact in the industry have secured her the top spot with an impressive brand reputation index of 3,044,758. This marks a significant 23.18 percent increase in her score since February.

Noteworthy phrases associated with Taeyeon in the keyword analysis include ‘To. X’, ‘trustworthy Taeng’, and ‘digital chart queen’, while her related terms such as ‘hot’, ‘lovely’, and ‘long-running’ underline her popularity. Furthermore, the singer's analysis of positivity-negativity unveils an impressive score of 91.07 percent positive reactions from audiences.

Following closely behind is BLACKPINK's Jennie, maintaining her position at second place with a brand reputation index of 2,900,335. Like Taeyeon, Jennie experienced a notable 22.15 percent increase in her score since the previous month. LE SSERAFIM's Kazuha surged to third place this month, experiencing a remarkable 31.86 percent increase in her brand reputation index, reaching a total score of 1,890,452 for March.


Meanwhile, NewJeans' Hanni retained her fourth-place position with a brand reputation index of 1,853,792, reflecting a steady 6.65 percent rise in her score since last month. Rounding out the top five is BLACKPINK's Jisoo, closely trailing Hanni with a brand reputation index of 1,835,662, marking a 6.23 percent increase from February.
The top 30 list for this month features a diverse array of talent, including BLACKPINK’s Rosé, BLACKPINK’s Lisa, aespa’s Winter, IVE’s An Yu Jin, Red Velvet’s Seulgi, NewJeans’ Minji, Red Velvet’s Wendy, NewJeans’ Haerin, Red Velvet’s Joy, LE SSERAFIM’s Kim Chaewon, TWICE’s Mina, LE SSERAFIM’s Hong Eunchae, (G)I-DLE’s Miyeon, Red Velvet’s Irene, OH MY GIRL’s Mimi, Girls’ Generation’s YoonA, TWICE’s Jihyo, Girls’ Generation’s Seohyun, OH MY GIRL’s YooA, IVE’s Jang Won Young, TWICE’s Sana, IVE’s Gaeul, LE SSERAFIM’s Huh Yunjin, TWICE’s Jeongyeon and NewJeans’ Danielle.