BLACKPINK's Rose makes heads turn with her fashion-forward appearance at store launch

BLACKPINK's Rosé graced the Sulwhasoo Pop-Up store in Seoul, serving as the Global Ambassador for the skincare brand. Her presence immediately became a hot topic of discussion among fans, thanks to her stylish look for the evening.

Rosé donned an elegant and classy black dress with a U-shaped collar and above-the-knee length. Complementing her attire, she adorned her accessories with black nail polish and a striking black rose bracelet adorning one wrist. Completing her outfit were sleek black high-heeled boots paired with coordinating black socks. Her hair was in soft curls, left down to frame her face, perfectly complemented by a natural, fresh-looking makeup.


Notably, Sulwhasoo's collaboration with Rosé is a strategic move to bolster its global footprint while delivering premium experiences to its discerning clientele. With Rosé’s influence, the brand aims to resonate with the ‘MZ Generation’, comprising millennials and Generation Z, as it expands its reach and enhances brand affinity among younger demographics.