Jayanta Lighting Innovation LLP launches ‘ORISTAR’ brand; actress Tamannaah Bhatia extends support

The Jayanta Group of Industries, a name synonymous with excellence in lighting and electrical manufacturing for over five decades, has officially announced the launch of its new brand ORISTAR, marking its expansion into fans and electrical appliances.

Founded in 1967 by Late Sri Kali Shadan Das, the Group began its journey as a pioneer in GLS (incandescent) lamp manufacturing through Jayanta Lamp Industries. Over the years, it has evolved into one of Eastern India’s leading lighting manufacturers. The Group also established one of India’s earliest and largest glass shell manufacturing facilities under Jayanta Glass Industries Pvt Ltd., reflecting its strong foundation in innovation and engineering excellence.

With a consistent focus on in-house research and development, the Group has continuously upgraded its technology to align with energy efficiency, sustainability, and evolving consumer needs. To further strengthen its presence across India, Jayanta Lamp Industries Pvt. Ltd. established Jayanta Lighting Innovation LLP, focusing on marketing, distribution, and brand development nationwide.

Launch of ORISTAR

Building on its rich legacy, Jayanta Lighting Innovation LLP has now introduced ORISTAR, a modern, technology-driven brand offering reliable, energy-efficient, and aesthetically designed fans and electrical appliances for residential, commercial, and industrial use. The brand stands for innovation, durability, and future-ready electrical solutions, leveraging decades of engineering expertise and deep market understanding.

Product highlights:

• Energy efficient: BEE star-rated ORISTAR fans consume between 46W to 28W, saving up to 50% power compared to traditional fans.
• Superior air delivery: "ORISTAR" High RPM range of 360–400 ensures strong and consistent airflow, even in low-voltage conditions.
• Aesthetic designs: "ORISTAR" Wide variety of premium finishes such as wood, metallic, and matte, along with smart features like remote control and IoT integration.
• Easy availability: "ORISTAR" Complete product range is widely available in local markets across India.
• After-sales support: Strong nationwide service network with "ORISTAR" genuine spare parts availability, including post-warranty support.
• Extended warranty: Even economy models come with up to 36 months warranty.

Celebrity association

Renowned film actress Tamannaah Bhatia has been associated as the brand model for ORISTAR. On the launch, she congratulated Sri Manish Gupta, director, Jayanta Group of Industries, and expressed her commitment to fully support and collaborate with the brand in its journey ahead.

Leadership speak

Speaking on the launch, Sri Manish Gupta, director, Jayanta Group of Industries, said: “With ORISTAR, we are taking forward our legacy of over 50 years in innovation, quality, and product development. Our aim is to deliver advanced, energy-efficient solutions while building strong trust among customers and channel partners across India.”

Looking ahead

With ORISTAR, the Jayanta Group aims to set new benchmarks in the fans and electrical and electronics appliances segment while continuing its commitment to quality, sustainability, and customer satisfaction.

About Jayanta Group of industries:

Established in 1967, the Jayanta Group is a leading name in lighting and electrical manufacturing in India, known for its innovation-driven approach, in-house engineering capabilities, and commitment to delivering high-quality, energy-efficient products.






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