Himesh: He nose best

Whatever it is that Himesh Reshammiya does (we are trying to figure that out), he manages to create a buzz. His latest flick Radio, for which trade pundits predicted a quick death, has recovered costs even before its release. If there is a word that can describe Himesh’s style of being in buzz, it is yet to be discovered, but, the man knows how to sell himself and does it well.
His career as a music director in Bollywood began with Pyaar Kiya To Darna Kya, a runaway hit starring Salman Khan and Kajol. Some time later, Reshammiya sang the title track in Aashiq Banaya Aapne, a stint which brought him both brickbats and bouquets. But, the strike had been made. The nasal twang earned him a hatke reputation and his track was a rage, across discotheques, autorickshaws and trucks! Even though there were those who made fun of him, Himesh was unperturbed. When his Aap Kaa Surroor – The Real Luv Story was released, the composer-turned-artiste-turned-actor flew down auto rickshaws to Germany to promote his movie and appreciate their contribution in adding to his popularity.
Reshammiya’s second movie Karzzzz, however, did miserably at the box-office and the multiple z’s and the booty shaking Urmila Matondkar in the song Tandoori Nights could do nothing to save it. There were ceaseless comparisons between Rishi Kapoor and Himesh and though his performance was found wanting, Himesh’s new look for the film, complete with a new hair style, minus the cap, became quite a hit in the not-so-urban areas.
Radio, his third release, is perhaps the only one that does not have a song in Reshammiya’s typical nasal croon. Questions have been abundant: did he have a vocal chord operation done? Or was he just putting up a high-pitched facade till now? Reshammiya has not taken the bait, but the movie has done brisk business between rumours of Reshammiya and the production house buying tickets in bulk to show good business.
Like him or loathe him, you cannot ignore Himesh. He is one of the les improbables, the likes of whom are supposed to make it to the art-sy movies, if at all. But this man croons to differ. He has made all the splash, seems to be going great guns, aiming to make it big in mainstream cinema. Whether he makes the cut, will only be seen once his upcoming flicks Kajraare and Mudh Mudh Ke Na Dekkh Mudh Mudh Ke release, but one thing is for sure, Himesh can never be out of headlines.