Gujrat turns hip hop with IQ's Guju Bhai

Hip-Hop is flourishing in South Asian (Desi) communities globally and there is no shortage of Punjabi rappers these days, but no real attempts have been made at Gujrati rap since Karmacy – until now.
Desi Hip-Hop artist IQ has always been ahead of his time spitting conscious flows in English, Hindi & Sanskrit in his 2009 album 'The Rebirth'. Now he has captivated the audience with an unconventional blend of Gujrati humor and swag in his 2012 single 'Guju Bhai'.
Stepping up for the state Gujrat, IQ's latest single fills the void that the Gujrati audience has been searching for. IQ portrays the character of 'Guju Bhai, a humble and entertaining Gujrati Don. From stepping out of a helicopter, dealing with the President and helping the needy all while eating mouth-watering jalebis, dhokla and paan – 'Guju Bhai' is a breath of fresh air and a barrel of laughs for all Gujrati audiences.
From politics to Bollywood to music, Gujrat is on the rise. Amitabh Bhachchan’s support of the Vibrant Gujrat campaign, Chetan Bhagat’s upcoming movie 'Kaipo Che' featuring Gujrati Rock song 'Pankhida' and now IQ's 'Guju Bhai' are all signs of the changing times.
IQ says regarding his release, “Honestly, it all started out as fun. We were tired of listening to angry music. Hip-Hop is supposed to be fun, why all the anger? Being Gujarati, we wanted to give a fresh perspective with a bit of that Gujju humor. The love, support and demand from our listeners has been amazing. There will be lots more where this came from!”
Source: simplybhangra.com