DIVINE becomes the first Indian rapper to feature on New York Times Square billboard

Multi-platinum rapper DIVINE dropped his

sophomore album

‘

Punya Paap

’ on December 4 which has already garnered streams in millions on multiple music-streaming platforms since its’ release.

Hard on the heels of this recent release, the much-loved rap personality has pulled off yet another coup of sorts. He will now become the first ever Indian rapper to be featured on the

Times Square Billboard

in

New York

for his latest album 'Punya Paap'.

The 11-track album which traverses through the rapper’s triumphs, trials and tribulations at its’ core features an impressive slew of collaborations such as hip-hop veteran Nas, Grammy winning Brooklyn-based singer-songwriter Cocoa Sarai, British Drill rapper Dutchavelli, Grammy winning producer iLL Wayno, London-based dancehall artiste Stylo G and Indian American singer-songwriter

Lisa Mishra

.

Overwhelmed by the response to his album, DIVINE said in a statement,“ Releasing an album is always an important milestone for any artist and I’m grateful to my fans above all who’ve waited patiently since my previous album . ‘Mirchi’ secured a spot on the YouTube Top 100 Global Songs recently, a first for me with regards to a global charting. And now that we’ve made it to the iconic Times Square. This is a sign that the story of hip-hop in India is no longer confined to a nascent perspective but it's burgeoning and we are headed for exciting times. Life is good and I’m grateful (sic).”