Where did Yuva go wrong?

Mani Ratnam has missed the bus yet again!
Yuva was touted as one of those biggies that would bail the industry out of its current crisis. Unfortunately, the film has not lived up to the gargantuan expectations.
The film trade is in a state of shock, what with the distributors and exhibitors having invested all their faith and fortune in this mega venture that was expected to be a money-spinner.
But what saddens me is that the film just didn''t fetch a decent opening at several places. With Mani Ratnam in the director''s seat and an attractive starcast as one of its USPs, the film should have taken a flying start at the box-office, setting new records in its opening weekend.
The general feeling within the industry is that films targeted at the youth work wonders at the turnstiles. In this case, not only does the film star six top-of-the-line youngsters, even the title is youth-oriented. So why did it get a cold response?
Could it be because the promos were not too hot? Or, perhaps, Rahman''s music didn''t really catch on? Whatever the reasons, the tepid opening response to the film indicates that big names do not necessarily guarantee big openings.